If you live in Chicago and work in online … anything really, you know that there are about 5 – 10 events going on each week geared toward technology and social media. Tweet-ups, networking functions, parties, demos, you name it.
I went to one of these events earlier last week, a social media focused event, and noticed that most of the attendees (about 75%) were female. Honestly, that wasn’t a huge surprise to me considering that’s the make-up of a lot of social media events I go to these days. Later that same week i went to another, more “traditional” tech-focused event (i.e. mostly developers and the like) and noticed it was the reverse – about 3/4 male.
Noticing the gender disparity of both events got me thinking about social media – most specifically social media and general online marketing -and its role in the hierarchy of the tech industry as a whole. I wonder, as the social media world becomes more and more female-driven (after all, social media power users tend to be female) will it become “demoted” in the tech industry, seen as a “soft” profession with lower comparative salaries and less room for professional advancement/leadership? Has that already happened?