I read a book: Cognitive Surplus: Creativity and Generosity in a Connected Age

Until recently, Clay Shirky was best known as the author of Here Comes Everybody: The Power of Organizing Without Organizations. The book  was widely praised (seriously, Boing Boing calls it a “masterpiece”) and is still referenced  by social media strategist/expert/guru types as a must-read for anyone looking to explore the social dynamics that drive the use of technology, which at the time (and even now, to a certain extent) is not what drives most conversation about the internet and social media in particular.

Rather than focusing the catalyst of online social behavior on specific technologies  (i.e. what makes Facebook so popular?) Shirky argued that social tools facilitates common group behavior, conversation and social interaction. At the time, the beginning of Facebook’s online dominance and in the midst of growing fascination and panic about social media from the mainstream press. Shirky presented a reasoned, articulate and well-researched argument that the idea of “crowdsourcing” was not a new idea, but actually rooted in common, even traditional social interaction. The Internet just made that interaction happen more widely and more rapidly.

If you talk to any social media/internet  “expert” or “enthusiast” these days, this perspective is seen as common knowledge, but without Shirky’s well-presented theory and research to bolster this theory it wouldn’t have taken root.

In 2010, you’d think that this argument wouldn’t need repeating or clarification, but as traditional media continues to evolve and digital use continues to grow and become more ubiquitous, the panic of social theorists and mainstream media commentators continues unabated. The continuing debate of whether the Internet makes you smarter or more stupid seems to have a new chapter each day, but in Cognitive Surplus, Shirky’s latest book, he does add fuel to that fire, but also offers a modified version of his Here Comes Everybody thesis: The Internet has given us the tools to create, publish and share media  faster, cheaper and with more people than ever before

Shirky’s revised thesis is the reason that I think Cognitive Surplus is a must-read (there’s that term again) for media professionals in every field.

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Book Review: David Bollier’s Viral Spiral: how the commoners built a digital republic of their own

David Bollier’s Viral spiral : how the commoners built a digital republic of their own is a very good book with a horrible title. While there are many books about various elements of free/open-source software (like GNU/Linux), Creative Commons licenses, peer production (remix and mashups), and open models for success (Wikipedia, open science, open education, and open business), I think this is the first book to discuss these within the context of a social history.

So why is a social history so important? There are other books that discuss what the commons is or what it could be, but this is the first book to truly try to capture the process of creating the framework for the commons by theorists and practitioners. In reading several sections, especially on Creative Commons, I felt like I understood better how the process evolved. Where we are now doesn’t just happen, people create it, and there are missteps and corrections made. Viral Spiral helps to see the warts-n-all process, rather than just showing things as they are now.

So what are the issues with the book?

First, the term, viral spiral. Just no. Bollier does make a good argument for his term — but it just doesn’t have the right sound to it — or capture the holisticness of the idea. My suggestion would be participatory meme (but even that doesn’t quite get there). Maybe Henry Jenkins’ term, convergence culture?

Viral spiral is apt … because it suggests a process of change that is anything but clean, direct, and mechanical. …  Life on the Internet does not take place on a stable Cartesian grid—orderly, timeless, universal—but on a constantly pulsating, dynamic, and labyrinthine web of finely interconnected threads radiating through countless nodes. … Viral spiral calls attention to the holistic and historical dynamics of life on the Web, which has a very different metaphysical feel than the world of twentieth-century media.

Second, considering my interest in fans and fandom, it is interesting how few mentions of fandom there are in the book — excepting musical fandoms. There is the requisite Nine Inch Nails Ghosts mention and a discussion of the Grateful Dead bootleg policy (but no mention of the subsequent changes in policy).

Relatedly, there is nary a mention of pre-internetz created remix / fanworks forms such as vidding and fanfic — and therefore, this social history is incomplete, especially as related to (often-gendered-as) girl or women commoning activities. Additionally, since the book focuses on the names that made this possible (important for a social history), it ironically glosses over many of the small contributions of the commoners.

The gaps in the social history exist, but everything that is in this book is valuable, and likely would be lost but for this book. And this is the win quote from the book:

Individuals working with one another via social networks are a growing force in our economy and society. The phenomenon has many manifestations, and goes by many names—”peer production,” “social production,” “smart mobs,” the “wisdom of crowds,” “crowdsourcing,” and “the commons.” The basic point is that socially created value is increasingly competing with conventional markets, as GNU/Linux has famously shown. Through an open, accessible commons, one can efficiently tap into the “wisdom of the crowd,” nurture experimentation, accelerate innovation, and foster new forms of democratic practice.

This is why so many ordinary people—without necessarily having degrees, institutional affiliations or wealth—are embarking upon projects that, in big and small ways, are building a new order of culture and commerce.

The book has a Creative Commons license and is available as a free e-book; however, it is only available as a whole — rather than also as individual chapters. I understand this way makes statistical analysis of downloads easier — but sometimes one only wants to look at one chapter — or references!

Our MIT6 Conference Presentation: The Intellectual Property of Remix Culture

After a truly great time presenting about fan culture two years ago at MIT5: Creativity, Ownership, and Collaboration in the Digital Age, we presented at the Massachusetts Institute of Technology’s Media in Transition Conference — this year entitled MIT6: Stone and papyrus, storage and transition (MiT 6). While our conference summary is forthcoming, here is our presentation (originally entitled: The Intellectual Property of User-generated Content), though the full paper will be on the conference website:

Generators of remix culture create communities and content, making the intellectual property of others more valuable, but receive no compensation for their work that increases the value of another’s property, and receive little to no rights in what they have created or added. Our presentation focuses on a particular sub-set of user-generated content: derivative/ transformative works of creativity – such as music videos (or vidding), fan-fiction, fan-zines and websites – though it could be applied to any situation where there is tension between a corporate content owner and its audience about ownership of the “brand” usually due to concerns of degrading market value or anti-piracy.

Pwnage

So what do we mean when we talk about intellectual property? To greatly simplify, we are focusing on copyright and trademark. In the U.S, copyright attaches to works immediately, once a creative, intellectual, scientific, or artistic works is fixed in a tangible form — and exists for life of the creator plus 70 years. The right to create derivative works is given to the creators — but there is fair use that allows others to use copyrighted works. Trademarks are the “branding” imagery plus auxiliary content (Apple brand computers, Apple brand music providing network (iTunes), Apple brand symbol, etc.) — and require registration, can be kept forever, yet need to be protected to be kept. An additional complicating factor are licenses — either for use of specific intellectual property or for use of a platform, such as YouTube.

Henry Jenkins writes in Convergence Culture that

“American intellectual property law has been rewritten to reflect the demands of mass media producers–away from providing economic incentives for individual artists and toward protecting the enormous economic investments made in branded entertainment”

MONEY! MONEY!

Those who are part of participatory culture are often not seeking compensation in traditional ways, yet are not just doing it for the LOLs. Viviana Zelizer discusses the social meaning of money in her same titled book:

“Money [according to some theorists] destroys, necessarily replacing personal bonds with calculative instrumental ties, corrupting cultural meanings with materialistic concerns…. Observers of commercialization in Western countries have thought they saw devastating consequences of money’s irresistible spread: the inexorable homogenation and flattening of social ties.

Money may not be what fans are seeking — instead recognition, credit, etc — but what are likely at the bare minimum to be seeking the ability to continue to participate. And continue to strengthening social ties in multiple ways — to each other, to the work, and to creators/owners.

LESSIG! (done in Khan style)

Laurence Lessig’s recent book, Remix: Making Art and Commerce Thrive in the Hybrid Economy discusses our present situation, includes a lengthy discussion of the economics of two types of culture — commercial and sharing.

A commercial economy [is centered on] money or “price” [as] a central term of the ordinary, or normal exchange.

Of all the possible terms for exchange within a sharing economy, the single term that isn’t appropriate is money.

But Lessig discusses a combination between the commercial economy and the sharing economy — the hybrid economy:

The hybrid is either a commercial entity that aims to leverage value from a sharing economy, or it is a sharing economy that builds a commercial entity to better support its sharing aims.

If those within the sharing economy begin to think of themselves as tools of a commercial economy, they will be less willing to play. If those within a commercial economy begin to think of it as a sharing economy, that may reduce their focus on economic reward.

Much of Lessig’s discussion about hybrid economies is applicable to fan culture and other examples of participatory culture and user-generated content. Therefore, our presentation is about both the successes and failures of hybrid economies and about how in order to get something of value, some measure of control over property needs to be loosened. Commodifying the value added by user-generated content varies greatly depending on who or what is determining the value. culture.

Tiziana Terranova also discusses the role of moral economy that discusses “free labor” found in fan participation:

“Free labor is the moment where this knowledgeable consumption of culture is translated into productive activities that are pleasurably embraced and at the same time often shamelessly exploited….The fruit of collective cultural labor has been not simply appropriated, but voluntarily channeled and controversially structured within capitalist business practices.

Firefly/Serenity (we have this section blogged here)

Harry Potter (we have a longer version of this section here)

Recently, J.K. Rowling won a case preventing the print publication of the Lexicon, a non-licensed encyclopedia of the Harry Potter universe. While barely mentioned during the trial, this case is not just about one book, but concerns the entire Harry Potter fan community.

The Lexicon was created as a online encyclopedia with a large number of fans helping to make the entries accurate. When Vander Ark signed his book deal, completely ignored were the countless fans that contributed and made the website a success. So the lawsuit was fight between the author and the compiler/host of a fan-created work. Yet the fans who have contributed to the Lexicon get neither money nor recognition of their contribution.

The longest mention of fans during the trial was by the publisher:

Q… if you win this case, out of the money that you receive, you don’t plan to give any of it to fans who submitted their work, their time, to submitting information from Ms. Rowling’s book to Mr. Vander Ark’s website, is that right?

Q. You’re going to give back money to the fans, is that what you’re saying?
A. If the book is successful, there’s a lot of possibilities.

Later, the judge said that the issue of fan payment/contribution was irrelevant:

Whether or not the fans contributed … is a side issue.

J.K. Rowling has always been supportive of the fan community surrounding her works, interceding on behalf of fanworks (she is however against fanworks that use underage characters in illegal physical situations). This case has led to a rift in the Harry Potter fan community, with the Leaky Cauldron (the most popular Harry Potter news-site/message-board) cutting all ties to the Lexicon.

A recent New York Times article, Public Provides Giggles; Bloggers Get the Book Deal, discusses how user input to websites, such as I Can Has Cheezburger? (book sold over 100,000 copies), has led to website owners receiving compensation while those that created value receive nothing:

the latest frenzy is over books that take the lazy, Tom Sawyer approach to authorship. The creators come up with a goofy or witty idea, put it up on a simple platform like Twitter and Tumblr, and wait for contributors to provide all of the content. The authors put their energy into publicizing the sites and compiling the best material.

Nowhere mentioned in the article is whether contributors receive recognition or compensation.

Star Wars

Star Wars is often talked about as a positive example — after all, there is a highly active fan community and a fanfilm contest. However, at present, Lucasfilm only allows for and takes control over certain types of fanworks — and zealously goes after those that do not fit their standards, even if those works arguably could be considered to be fair use.

Both Henry Jenkins in Convergence Culture (2006) and Anne Elizabeth Moore in Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity (2007) quote the same Lucasfilm exec, who said in the New York Times in 2002:

“We’ve been very clear all along where we draw the line. We love our fans. We want them to have fun. But if in fact somebody is using our characters to create a story unto itself, that’s not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is.”

Moore describes the control Lucasfilm expects over the fandom as

It is an idealized brand environment that prohibits any potential negative, critical, or neutral comment.
…The Lucasfilm IP strategy, therefore, might read something like this: imitation is the sincerest, and only allowable, form of flatterry. Yet in practice, this narrow definition of fandom, while encouraging freedoms of certain speech, actively discourages others …[and] even punishes them. The strategy begins to look like a legally enforced suspension of critical engagement.”

Lessig says

A careful reading of Lucasfilm’s terms of use show that in exchange for the right to remix Lucasfilm’s creativity, the remixer has to give up all rights to what he produces. In particular, the remixer grants to Lucasfilm the “exclusive right” to the remix — including any commercial rights — for free. To any content the remixer uploads to the site, he grants to Lucasfilm a perpetual non-exclusive right, again including commercial rights and again for free.

The remixer is allowed to work, but the product of his work is not his. Put in terms appropriately (for Hollywood) over the top: The remixer becomes the sharecropper of the digital age.

Lucas is of course free, subject to “fair use,” to do whatever he wants with his creative work. The law of copyright grants him an exclusive right to “derivatives”; a remix is plainly a derivative. And it’s true that no one is forcing anyone to make a remix for free.

Nine Inch Nails (we have a shorter version of this section here)

Conversely, the band Nine Inch Nails and the musician behind it, Trent Reznor, has in recent years spearheaded novel approaches to user generated content that allows a symbiotic/collaborative relationship with fans and their work. It closely represents both the fundamental mindset of Open Source developer communities (distributed ownership) as well as adopting a model very similar to to the curious copyright culture in Japan, anmoku no ryokai, that allows derivative manga to be sold alongside their corporate-owned source. This approach won’t work for every corporate owner/creator, and it’s certainly not the only one, but it’s at least one current example of a hybrid.

NIN’s fanbase have had a traditional unusually interactive relationship with each other and with the band, serving as self-selected ambassadors and archivists for both official releases of the band and NIN fanworks:

NIN Historian: started in 2002, a fan run website that has documented memorabilia from live NIN shows from the bands inception.

NIN Remixes.com: an archive of fan-created remixes of Nine Inch Nails songs, which allows indivuals to upload their own work, and existed before Trent Reznor allowed his post – Interscope work to be distributed under a Creative Commons license. Remix.nin.com , started two years ago and exists alongside ninremixes.com, the fan run site that has existed for over 5 years. Universal Music group halted the launch of the “official” site

Year Zero ARG: As part of the Alternate Reality Game that accompanied YZ, three of the tracks were made available on flash drives ata couple of NIN shows. When the tracks were leaked on the internet, RIAA cracked down on the fans leaked tracks and remixes, even though the ARG campaign was officially condoned by Universal Music Group.

From Billboard:

“An RIAA representative confirms this, a move that boggles the minds of many. “These f*cking idiots are going after a campaign that the label signed off on,” the source says.”

Since the Creative Commons blog has already put together links:

First, there’s the critical acclaim and two Grammy nominations, which testify to the work’s strength as a musical piece. But what has got us really excited is how well the album has done with music fans. Aside from generating over $1.6 million in revenue for NIN in its first week and hitting #1 on Billboard’s Electronic charts, Last.fm has the album ranked as the 4th-most-listened to album of the year, with over 5,222,525 scrobbles.

Even more exciting, however, is that Ghosts I-IV is ranked the best selling MP3 album of 2008 on Amazon’s MP3 store.

The post (mirrored on Laurence Lessig) has an explanation for this:

So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked. The next time someone tries to convince you that releasing music under CC will cannibalize digital sales, remember that Ghosts I-IV broke that rule…

In The Economic Structure of Intellectual Property Law Posner and Landes state that

“When several artists contribute to creating an integrated expressive work, it is efficient to vest copyright in one person [or company] and who better than the initiator and coordinator of the project?”

Posner and Landes continue

… [I]f a work is offered as a substitute for another work, then it takes away sales from the copied work. If the work is offered as criticism, it may take away sales too, but not by virtue of the copying– by virtue of the criticism, which should be permitted.”

The Ghosts example is certainly an argument against that statement. Recently, NIN went a step further in extending creative control to fans by “discovering” 400GB of high definition concert video footage online and inviting fans to create their own video projects.

There’s a bit of history behind this: after learning that a home video release of the most recent tour NIN was not in the cards (long story behind that, but at least according to Reznor, it was due in part to his former record label roadblocking him), some disappointed fans took it upon themselves to organize an online community to create a fan-produced video of the last show of the tour. From fan website http://thisoneisonus.org:

On 5th May, 2008, Nine Inch Nails released their latest album, The Slip, free online, as a gift to their fans. Or as Trent put it: “This one’s on me”.

On December 13th, 2008, dozens of Nine Inch Nails fans recorded the last show in the Lights In The Sky tour at Planet Hollywood, Las Vegas:

By working together, we aim to create a DVD to document this show that will be released free online, and possibly as a not-for-profit physical release. This one, is on us. Our time. Our effort. Our present to all NIN fans.

This was all with the indirect “blessing” of Reznor, who even before the video leak, loosened up the video security at the the show, allowing fans to record their own footage. Now to be sure, artists condoning and supporting fan video isn’t entirely a new concept either: back in ‘04, the Beastie Boys gave video cameras to fans and released an entire feature concert film of fan-shot video. And long before they became Public Enemy number 1 to grassroots fan activity, Metallica released a video, Cliff ‘em All, that featured some fan-made video record during their early years. But providing what is essentially a DVD’s worth of video footage for fans to play with is notable: it’s a gesture that embraces the open source/Creative Commons approach to fan-works and fair use that presumes a kind of perceived collective ownership of property. (A court would argue whether the derivative works of remixes and fan videos belong to Reznor or the fans, but there’s cultural perception within that particular community that the footage is owned collectively the fan community at large.)

Each party receives compensation from this sharing economy: NIN gets to leverage the enthusiasm of fans, who are willing to invest time and money to serve as free marketing ambassadors for the band, while fans recieve a product to consume free-of-charge.

Conclusion

We’re at a point now where more content/owners creators depending on social media/viral and word of mouth marketing to extend their reach and fans using technology and media tools to create increasingly sophisticated derivative works that conflate the role of media producer/consumer/owner/ambassador. Now, we’re seeing those worlds bump into each other. Current copyright law and culture hasn’t yet caught up to these advances in technology and culture. Pat Aufderheide mentioned at her presentation at MIT6 about a 20th century mindset to fair use being carried over into 21st century practice, and I think that’s what we are seeing here.There’s room here for scholars and practitioners to identify these “best (and worst) practices” of this hybrid economy model to replicate and to guide policy decisions, with more companies at least exploring the possibilities of adopting an approach that allows for a safe haven for fans/brand supporters/etc. to create content that would benefits all parties, and also allow users to edcate themselves on their own rights and responsibilities as media producers in this public sphere.

Laurence Lessig says that:

“there is a deep divide between those who believe that obsessive control is the hybrid’s path to profit … It is for the privilege of getting to remix … that these new creators are told they must waive any rights of their own. They should be happy with whatever they get (especially as most of them are probably “pirates” anyway).

A decade from now, [a controlling] Vaderesque [approach to remix culture] will look as silly as the advice lawyers gave the recording industry a decade ago. New entrants, not as obsessed with total control, will generate radically more successful remix markets. The people who spend hundreds of hours creating this new work will flock to places and companies where their integrity as creators is respected. As every revolution in democratizing technologies since the beginning of time has demonstrated, victory goes to those who embrace with respect the new creators….Businesses will have to think carefully about which terms will excite the masses to work for them for free. Competition will help define these terms. But if one more lawyer protected from the market may be permitted a prediction, I suggest sharecropping will not survive long as a successful strategy for the remixer.

Spoilers spoiling for a fight?: The impact of comment trolling and other unwanted online activities

Every time I login to this blog — or my other blogs — or my email, I need to spend time dealing with unwanted materials. Fortunately, it’s usually a small amount of two-clicks-til-total-removal spam that I need to deal with, but others have had more serious issues to deal with, ranging from the limits of access to a email mailing list, to blog comments, to lawsuits about anonymous personalized statements perceived to be threatening and libelous. Interestingly, all of these issues have recently hit the larger legal community.

These issues were discussed in On the internet no one can hear you turning off your blog: the impact of trolling, including the comments on the University of Chicago law faculty blog and the now-shuttered Patry copyright blog.  The legal community is a microcosm of how difficult it is to contain the internetz regarding issues such as managing the limits of free speech, promoting discourse, community building (and in some communities the related issue of “safe space”), avoiding “true” threats, and the new permanence of the internet — where everything one has ever said or done is still available for perusal.

On Above the Law, a law news source, the new comment policy is:

As the Above the Law community continues to grow, more people are posting absurd, inane, and arguably offensive comments. And more people are complaining about those comments — in the comments, as well by email and other means. . . .[W]e’ll be changing our site design so that comments will default to “hidden.” If you want to see the comments, you must affirmatively opt-in, by clicking a button to reveal them (either the “show them anyway” button within the post, or the “comments” button / counter on the front page).

On a popular law blog, Balkinization, comments have been turned off by default — to be changed by the post author:

[T]he comments sections are populated by regular trolls and many threads have turned into little more than name-calling. There is very rarely any serious analysis; mostly there is point scoring and vitriol. Many regular readers have written to say that they find the comments section a distraction and think the blog would be far better without it.

Commenting within a larger discussion about commenting cultures on Concurring Opinions, James Grimmelmann states that

It’s all about social norms, typically as influenced strongly by early patterns. If people come to a site and see respectful extended arguments, they learn that norm of commenting. If they see illiterate YouTube-ish babble, they add their own bleats. And if they see nasty personal attacks, they say nasty things. Most highly successful online communities with positive norms had someone who took a very active early role in setting a good tone. (Metafilter and Flickr are well-known examples.) Once a norm is in place, it tends to stay in place, because visitors self-select into participating in communities with norms they like, and because regular visitors enforce compliance with the norms.

The details and the nuances of online community moderation are much more complex, of course, but there’s a lot of support for this basic tipping-point story.

Grimmelmann’s observations about the relationship between what is communicated within a community and how that becomes the norm within applies to what is summarized as “The Autoadmit lawsuit”.

As summarized in an article in Portfolio, anonymous comments were posted about actual women in lawschool on the Autoadmit message boards:

When it comes to Heller and Iravani, some of [the comments] were unique all right: uniquely sadistic, subjecting the women to what can only be called a cyber-stoning, in which participants vied to hurl the biggest rock. They wrote, falsely, that Heller has herpes and had bribed her way into Yale—helped by a secret lesbian affair with the dean of admissions—and that Iravani has gonorrhea, is addicted to heroin, and had exchanged oral sex with Yale Law School’s dean for a passing grade in civil procedure. The spectacle was either astonishingly horrific or almost banal, depending on how old and what sex you are, on what you deem funny, and on how much time you spend on the internet. And where.

Posters appeared to be overwhelmingly male; it was women, particularly beautiful women, particularly beautiful women at the top law schools, particularly beautiful minority women at the top law schools, who were most often skewered, dissected, and fantasized about.

I would include some examples of the anonymous comments here, but they are so that I don’t want to repeat them here on my space, where their inclusion will lead to this blog getting more spam comments (if interested read the amended complaint). Feministe has a series of posts detailing the reasons why women discussed on these posts and others believed themselves to be threatened.

The autoadmit comments were accepted and promoted within the online community and therefore continued. To “protect” the autoadmit community after the first series of complaints, many commenters made increasingly disturbing, threatening, and false statements to keep the community “safe” for those who wanted to make such comments; yet the “real world” impact (jobs, emotional impact) was perceived as only affecting those within the community — not those outsiders being commented on — trying to destroy their “fun.”

For websites and blogs (and social media) that want to draw a line between acceptable and unacceptable speech, this situation shows why it is imperative to have policies in place before there are problems and to have the policy inforced by the community and the “host.” That is the reason for our policy for The Learned Fangirl:

All opinions in blog posts are our own and do not reflect the views of our employers. Please comment, but this is our space, so we will delete comments that we think are uncivil, off-topic, spam, or otherwise inappropriate.

___

And in one additional law-based wrinkle to the Obama’s administration’ s implementation of  social networking similar to the campaign: the First Amendment. If you’ve been on any popular blog or website with frequent commenting, how useful do you think it would be for the government or the public if government websites had comments, yet were unable to edit, suppress, or modify the comments in any way? I would say very minimally useful, so I wish the Obama administration luck in making social networking work.

Whitehouse.gov and our first social media presidency

white-house-pictureLike a lot of geeky people, I spent much of Inauguration Day (and night) online, riveted to the live streaming feed on CNN and also following the commentary of friends and strangers on Facebook. It was well noted that the transition of whitehouse.gov to reflect the Obama administration occured at noon, before Barack Obama even finished taking the oath of office.  

Of course we should have expected nothing less from our online-savvy President’s communication team. Social media was such a core part of the success of his presidential campaign and continues to be a  key element of his communications strategy. Check out this first post on the Whitehouse.gov blog from Macon Phillips, the White House Director of New Media (lucky guy):

Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

medium_whscreenshotAnd it seems off to a good start, with this seamless transition of the web site and the launch of the new blog.  According to Phillips,  the new Whitehouse.gov plans to focus its communication strategy around three priorities: communication, transparancy and engagement, which should be the three crucial priorities  for any organization’s social media initiatives.

I’m interested to see how all of this will pan out in the next four years, when the Obama presidency will surely face new and underheard of challenges. Social media can be a boon as well as a burden to an organization’s communications when it comes to crisis management and damage control. We’re in the exciting honeymoon phase of  the Obama presidency now; how the White House’s  new media team handles its first major crisis will be the truest test of the strength of this new approach to government online communications. 

Also, I just have to note that thus far, the Whitehouse.gov blog is still looking pretty Web 1.0 in its approach; it’s essentially just a glorified press release archive, and I’m not seeing much opportunity for authentic dialogue. Even so, this statement from the first blog post is encouraging:

Like the transition website and the campaign’s before that, this online community will continue to be a work in progress as we develop new features and content for you. So thanks in advance for your patience and for your feedback.

A work in progress. That’s what most online communities are, even the bottom-up communities that emerge organically by necessity and/or mutual enthusiasm (say for example, most online fan communities.)  

But for top-down online communities, organizations looking to create and engage an online community built on two-way communication, it’s an uphill battle, particularly if the organization has a history of ignoring or supressing public dialogue.  You don’t get more traditional top-down communications than the White House; there’s a lot of communication strategy that may need to be unlearned here.

But it’s what most organizations who are experimenting with social media are attempting to reconcile in their own strategies, and whitehouse.gov is wise to acknowledge the potential roadbumps early, and in a very public way.

Book Review: Remix: Making Art and Commerce Thrive in the Hybrid Economy

Remix: Making Art and Commerce Thrive in the Hybrid Economy, is the highly recommended third book by Laurence Lessig, focusing on why and how copyright laws need to be changed to allow for greater innovation. If you’ve read the two previous books The future of ideas: the fate of the commons in a connected world and Free culture: the nature and future of creativity — or heard one of Lessig’s exciting lectures, much of Remix will seem familiar, remixed with new examples of copyright owners pushing their rights beyond culturally acceptable bounds and why the time frame for copyright should be shortened, allowing works to enter the public domain.

But this book demonstrates the value of remixing, adding a lengthy discussion of the economics of two types of culture — commercial and sharing.

A commercial economy [is centered on] money or “price” [as] a central term of the ordinary, or normal exchange.

Of all the possible terms for exchange within a sharing economy, the single term that isn’t appropriate is money.

But Lessig discusses a combination between the commercial economy and the sharing economy — the hybrid economy:

The hybrid is either a commercial entity that aims to leverage value from a sharing economy, or it is a sharing economy that builds a commercial entity to better support its sharing aims.

If those within the sharing economy begin to think of themselves as tools of a commercial economy, they will be less willing to play. If those within a commercial economy begin to think of it as a sharing economy, that may reduce their focus on economic reward.

Much of Lessig’s discussion about hybrid economies is applicable to fan culture and other examples of participatory culture and user-generated content. He does use the examples of Harry Potter fandom (relying heavily on Henry Jenkins’ Convergence Culture) and Second Life.

We’ll be using this section extensively in our future writings, so our readers will be seeing much more of the ideas in Remix.

Blogging May Not Be Dead But Live Journal Could Be

alivejournal2Uh-oh. According to Mashable, LiveJournal, of blogging’s old warhorses, is in some big financial trouble:

The company has reportedly laid off 20 of 28 employees, “leaving only a handful of finance and operations workers.”

As the Mashable article implies, MySpace and Facebook currently dominate when it comes to social media, and personal blogging is on the wane, for the most part. Most non-fandom oriented bloggers I know abandoned LJ for Blogger or TypePad years ago.

I joined LJ back in 1999-2000, mostly to follow specific fan communities that made a home there at the time, but even then I did my personal blogging on Blogger, and only kept up my LJ account to follow “Friends Only” accounts and communities like Oh No They Didn’t or Fandom Wank, when it was housed there. But blogging – and fandom activity – has certainly changed, much as it did when many e-mail discussion groups were abandoned for LJ in the early ’00’s.

LJ’s impending demise has been a long time in coming, I believe, considering the steady account erosion that started several years ago, and it certainly may have some correlation to the fans that abandoned LJ in the wake of “Strikethough/Boldthrough”, the primarily fan-community driven backlash was spurred by LiveJournal’s parent company, Six Apart, suspending user accounts deemed sexually explicit or “harmful to children.” Since a lot of fan-fiction writing communities (particularly the Harry Potter fanfic writers) were among the few that remained on LJ after the blogging masses moved on, Strikethrough was kind of the death knell for LJ, when those communities eventually moved on to open-source alternatives like GreatestJournal, insanejournal, JournalFen, etc., especially after Six Apart sold LJ to Russian software company SUP.

There’s a lot of contention about Six Apart/SUP and how the companies dealt with some of their most dedicated consumers – fangirls, for the most part. But regardless of that, with the fluid migration of social media audiences and fan communities being a constant, I think the eventual decline of LJ was inevitable.