We write a lot about hallyu (exported Korean pop culture) on this blog, and K-pop has really started to hit the mainstream U.S. press this year, including a write-up in Pitchfork and two of Spin Magazine’s best of 2011 albums were by Korean artists (2ne1 & Girls Generation — despite the fact that the Girls Generation album was at the time a Japanese import only album!) — and an article in Harvard Business Review. And there were even showcase shows by some of the major Kpop labels in New York earlier this year — and 2ne1 won MTV Iggy’s “Best New Band in the World”.
So why listen to Kpop? If you remember a time where large groups with talent existed (the present lack in the U.S. decried in both The Atlantic and The Root), waiting for anticipation for both singles and entire albums, and exciting live performances, then Kpop is worthy of you giving it a shot.
The way the Korean pop industry works is very different than the U.S., with everything blatantly manufactured. Potential artists become trainees to usually one of the four major labels at a young age, and hopefully, after many years of training, are then selected to become members of a group. Often, groups have leaders (the go-between the management company and the group), those that are primarily singers, primarily dancers, and at least one rapper. The rate of new music for these artists is frequently at Rihanna-like rates, with at least a new single coming out every year.
With the release of every new marketing push, there is usually a new “concept” for the group and live performances on television shows — similar to American Bandstand, Soul Train, Top of the Pops, and MTV shows of yore. Unlike U.S. pop artists who are increasingly phoning in live performances, K pop artists do it live — frequently changing up the arrangement, dance routine, and costumes. With. Every. Performance. As highly manufactured as all the music is, the performers are true professionals.
One advantage for newbies that Kpop has is that in the dizzying array all of the singles, double singles, EPs (they still exist in Korea), regular length albums, and then the reissues (oh, the reissues — usually albums that are reissued with one or two new songs and new inserts), is that frequently albums and videos name check themselves — 1st Album or 2nd Reissue — and include the name of the artist and song in English.
Before we get to the individual artists, the most comprehensive source of frequently posted well-written (in English) writing on Kpop with a critical eye is Seoulbeats — which rather than surface writing delves into thoughtful essays — and doesn’t shy away from mentions of racism and homophobia in Kpop. Other recommended sources are KoreAm magazine’s blog (for Kpop from a Korean-American perspective) and AllKpop (breathless updates with the feel of old school Metal Edge or Tiger Beat).
Below are some suggested Kpop artists to try out — ranging from underground hiphop to girl groups with attitude to aegyo (cuteness). For our earlier post on Korean female rappers, go here.