There is only one thing that you can learn from The Muppets social media strategy

ImageI’ve read about 5 or 6 blog posts in the past month or so about the popular social media campaign surrounding the latest Muppet movie. In the past few weeks, they’ve been everywhere: YouTube, Google +, Facebook, etc, and of course all the big social media marketing blogs are weighing in on what other social media marketing people can learn from it.

Personally, I think there’s only one important thing to take away from The Muppets social media campaign: Be awesome like the Muppets. I personally don’t know anyone who dislikes the Muppets and if I did, I would probably judge their lack of humanity. The Muppets are the best. They are hilarious and fun and full of cheer and for many of us who grew up with them, they are like beloved friends. And of course, since it’s been proven (at least by Pew Research)  that most people are active on social media to connect with their friends, it’s a perfect venue for the Muppets to reintroduce themselves to the public.

So, if you are thinking that it may be great for your product/brand/company to have a cool Google + Hangout or mobile app like the Muppets did, I beg you to ask this question of yourself: “Is my product/brand/company awesome like The Muppets?” if that answer is no, you may wish to reconsider your strategy. Or more importantly, consider how you can channel a little bit of the awesomeness of the Muppets in what you do. Whether that’s a musical routine, or costumes, or movie parodies or wakka wakka jokes  do something that will make your company more fun and approachable (like actual fun, not marketing fun). THEN you can do that Google + Hangout and people will be more likely to join in, because you are awesome. Now if you will excuse me,. I’m going to go put on makeup and dress up right.

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